Each year, the ranking of the most visited sites in the United States tells
the story of the evolution of digital usage .
Based on
Similarweb data from last October, several trends are emerging, including the dominance of tech giants, the breakthrough of AI, and the rise of e-commerce…
Unsurprisingly, Google retains its status as the primary entry point to the web in the United States. With
16.6 billion visits in October according to Similarweb, the search engine maintains a colossal lead over
YouTube (5.5 billion) and
Facebook (2.4 billion) .
Within the top 10, stability prevails, with Amazon maintaining its position at 2.4 billion visits , Reddit confirming its place as the fifth most visited site, while Bing declines slightly.
ChatGPT, meanwhile, crossed a symbolic milestone with over one billion visits in October, representing a 9.09% increase. This trajectory mirrors Visual Capitalist’s ranking earlier in the year.
Beyond the top 10, several sites illustrate the ongoing transformations in usage. ChatGPT now occupies eighth place in the United States, and surpassing one billion monthly visits confirms widespread adoption, both in professional and consumer settings.
Gemini, Google’s AI platform, is also experiencing strong growth, with a 9.36% increase. Between August and October, the overall rise observed by TechRadar suggests a gradual rise in the integration of multi-model assistants into digital habits.
On the retail front, Target saw a surge of over 21% in October, a sign that precedes the holiday season. Shop.app followed the same trend with a 9.35% increase, boosted by the Shopify ecosystem and strong mobile usage.
Finally, the education sector is not to be outdone, where Clever exceeds 137 million visits , stimulated by school rhythms and institutional uses.
Other sites reflect the opposite trend , notably Craigslist registers a slight decline, while MLB.com drops 28.5% with the end of the baseball season, evidence that event sites remain subject to abrupt variations .
As for Shein, despite a positive increase of +6.77%, as in France , the platform is operating in a challenging environment. Indeed, successive increases in import tariffs in the United States are impacting the sector’s margins, even if major players like Shein are able to absorb these changes for the time being.
A true snapshot of digital behavior…
At the end of this ranking, we can see that American digital usage is structured around a very stable core , dominated by Google, YouTube, Amazon and Reddit, while generative AI, mobile e-commerce and seasonal cycles are reshaping traffic flows across a large part of the top 100.
This dynamic could evolve further as conversational assistants become fully-fledged gateways to the web…